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On the Record Podcast

[Podcast] Greeneye Technology Goes Farmer Direct Through FBN

By Ben Thorpe posted on February 3, 2023 | Posted in Data & Trends

In this podcast, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing.


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On the Record Podcast

[Podcast] Large Ag Equipment Growth to Slow in 2023

January 20, 2023
In this podcast, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead. 

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On the Record

Large Ag Equipment Growth to Slow in 2023

January 20, 2023 | Posted in Data & Trends
In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead. This episode of On the Record is brought to you by BENZI.
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Dealers Remain Positive on Precision Revenue Growth for 2021

June 15, 2021 | Posted in Data & Trends
In a year when dealers are facing inventory shortages from wholegoods down to parts — including their precision offerings — their outlook for precision revenue in 2021 is largely positive. 


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A Service-Centric Focus to Precision Sales

October 25, 2019
While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service. This mindset is reflected in a continuing trend toward a more balanced breakdown of precision revenue sources in the seventh annual Precision Farming Dealer Benchmark study.
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On the Record

Are Bobcat and Farmtrac Tractors Returning to the U.S.?

By Kim Schmidt posted on August 23, 2019
The latest episode of On the Record is now available! In this week's episode we discuss two tractor lines that had disappeared from the U.S. market — Bobcat and Farmtrac — that are set to make a return. In the Technology Corner Jack Zemlicka discusses dealers' 5-year precision revenue outlook. Also in this episode, Deere & Co.'s third quarter earnings report and Cervus Equipment's second quarter earnings.
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