Items Tagged with 'tractor brand image and impact'

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Kubota, Fendt Top European Dealers’ Ranking of Tractor Brands

More than 1,000 farm equipment dealers from 10 European countries participated in a survey aimed at ranking the major tractor brands based on 14 criteria. The overall scores resulted in Kubota and Fendt rated as the top brands in the “Dealers Satisfaction Index” (DSI) for 2018.

The survey was conducted by CLIMMAR, a network of 16 national associations, headquartered in the Netherlands, that represent ag machinery dealers across much of Europe. This year’s study reported how the various tractor brands compared to the results of the study conducted in 2017. 


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