According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year.
Dealer optimism in the rural lifestyle equipment segment remained healthy but dipped slightly from last year’s outlook. About 85% of surveyed dealers who focus on rural lifestyle equipment expect revenue in 2020 to be as good or better than revenue in 2019, down slightly from the 88% reported in last year’s survey.
As the U.S. economy stabilizes, equipment dealers believe that sales to the consumer or “rural lifestyle” segment of their business will continue to improve throughout the year.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.