According McKinsey's Global Farmer Insights 2022 report, released Dec. 14, 80% of North American farmers said higher input prices was one of their top "risks" over the next 2 years.
In this podcast we look at how factors beyond farm income are weighing on farmer sentiment and their willingness to buy equipment. In the Technology Corner, Noah Newman takes a closer look at Deere's new strip-till rig. Also in this episode: AGCO reports a strong third quarter and interest rate increases put pressure on grower and dealer sentiment.
In this episode of On the Record we look at how factors beyond farm income are weighing on farmer sentiment and their willingness to buy equipment. In the Technology Corner, Noah Newman takes a closer look at Deere's new strip-till rig. Also in this episode: AGCO reports a strong third quarter and interest rate increases put pressure on grower and dealer sentiment.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.