Along with answering four “yes or no” questions in the Ag Equipment Intelligence survey, dealers were offered the opportunity to “tell their story” when it came to being pressured by their major equipment supplier to order more new equipment than they were comfortable doing.
Four of the last six months (through September), dealers are reporting that their equipment suppliers are offering more incentives to move wholegoods and parts than they did during the previous year.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.