Annual sales of combines in France continue to recover as the replacement cycle accelerates following 4 years of declining demand to a low point in 2017.
Farmers in France bought more new tractors in 2019 than in any year since 2013, lifting Europe’s second largest tractor market to between 40,000-42,000 units of all types, including specialist vineyard tractors and groundscare models.
While big tractor-mounted loaders continue to hold sway in North America for feeding livestock, stacking bales, loading manure and other handling duties, French farmers underscored their appreciation of telescopic handlers last year by purchasing more of them than ever.
John Deere continues to be the top selling tractor in France, the EU’s largest market for farm equipment, according Axema, the trade association representing farm equipment manufacturers.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.