Results of a recent survey by CLIMMAR on the COVID-19 situation among European farm equipment dealers, show that 80% of the participants have been affected to some degree. The biggest impact has been on the sales of new machinery.
An initiative in The Netherlands to provide cohesive and high quality print and online educational materials for prospective agricultural technicians is being taken up by other countries to create a pan-European resource.
According to a Dec. 19 report on FarmersGuardian.com, a UK-based ag publication, during the Agritechnica show in Hanover, Germany, John Deere told its European farm equipment dealers that it intends to reduce its dealership groups by one-third.
When it comes to farm equipment revenue mix, European dealers rely far more on new equipment sales and less on used equipment sales than do dealers in the U.S. and Canada.
Bridgestone is turning its European ag tire strategy on its head by using the brand to develop a range of high-end tires to complement the current Firestone range. Until now, the Bridgestone brand in Europe has been used on only a small range of compact tractor tires.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.