The Challenger brand is to be dropped by AGCO for agricultural equipment sales in Europe and the Middle East, where the position of Fendt as the corporation’s flagship marque will be strengthened with the adoption of sprayers and tracked tractors formerly sold under the Challenger name.
After much speculation and talk of acquisition (Ag Equipment Intelligence, August 2013), Kubota Corp. has confirmed that it will enter higher horsepower sectors than it currently serves by building tractors up to 170 horsepower.
New and improved products and Zetor’s particular brand of “upmarket economy” specifications are helping the Czech manufacturer post some upbeat results.
While some see allegiance to equipment colors fading, a recent survey of high-income farmers shows that they remain true blue — or green or red to ‘their’ brand.
While some see allegiance to equipment colors fading, a recent survey of high-income farmers shows that they remain true blue or green or red to their brand.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.