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Deere Maintains Largest Share of UK Tractor Market

February 15, 2021 | Posted in Equipment & Equipment Sales

An unusually volatile trade in big brand tractors through 2019 brought larger than usual shifts in UK volumes and market shares.

AGCO to Drop ‘Challenger’ Brand in Europe, Middle East

August 1, 2017 | Posted in Mergers & Acquisitions

The Challenger brand is to be dropped by AGCO for agricultural equipment sales in Europe and the Middle East, where the position of Fendt as the corporation’s flagship marque will be strengthened with the adoption of sprayers and tracked tractors formerly sold under the Challenger name.

Competitive Tensions to Increase as Kubota Confirms Large Tractor Project

December 1, 2013 | Posted in Equipment & Equipment Sales

After much speculation and talk of acquisition (Ag Equipment Intelligence, August 2013), Kubota Corp. has confirmed that it will enter higher horsepower sectors than it currently serves by building tractors up to 170 horsepower.

Revenues Rise as Zetor Upgrades Tractor Line

August 1, 2013 | Posted in Equipment & Equipment Sales

New and improved products and Zetor’s particular brand of “upmarket economy” specifications are helping the Czech manufacturer post some upbeat results.

Brand Loyalty: Is it Dead?

While some see allegiance to equipment colors fading, a recent survey of high-income farmers shows that they remain true blue — or green or red to ‘their’ brand.

October 13, 2010 | Posted in Equipment & Equipment Sales

While some see allegiance to equipment colors fading, a recent survey of high-income farmers shows that they remain true blue or green or red to their brand.

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AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.

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