Case IH dealers in Europe will soon be able to place a digital order for a tractor and branded loader combination in one go following a switch of supplier to French manufacturer MX.
Is it any wonder that ag machinery manufacturers increasingly use numbers to identify their products rather than names where there are pitfalls waiting to catch the unwary?
Naming global or even regionally distributed products is especially fraught with danger if the word needs to be pronounceable in different languages and not mean something inappropriate, foolish or downright rude in another tongue.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.