International Tractors recently announced that they will begin selling their Yanmar and Solis branded tractors domestically in India, where they have been manufactured for years. The decision correlates to a current push from the Indian government to increase farmer’s wages and a drop in the Indian tractor market, leaving room for competition between brands.
The Indian tractor manufacturer says that it will be shifting its focus beyond just tractors to work on producing an entire “farm machinery ecosystem” to better serve its farmers. This follows a large drop in Indian tractor sales that pushed Mahindra to cut production at most of its facilities.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.