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John Deere Announces its 2023 Startup Collaborators

January 9, 2023 | Posted in Technology

Deere & Company has released the names of eight companies chosen for its 2023 Startup Collaborator program. The Startup Collaborator was launched in 2019 and helps John Deere enhance precision technology in its agriculture and construction equipment.

German Ag Tech Sales To Exceed 10 Billion Euros in 2021

December 9, 2021 | Posted in Ag Equipment Worldwide

The VDMA industry association expects sales from German production to increase by 14% in the current year. "This means that we will break through the 10-billion-euro mark for the first time at the domestic production site," says association Managing Director Dr. Bernd Scherer.

The OEM-Customer Relationship in Ag: What Growers Want

October 13, 2020 | Posted in Ag Equipment Business

Equipment manufacturers today recognize the importance of designing and developing cutting-edge, innovative product offerings meant to meet the ever-changing needs and wants of customers. But, according to a recent AEM research report conducted by Clutch, they aren't always well-equipped to maximize their relationships with those who use the machinery they produce.

On the Record

McKinsey Report Studies Farmer Behaviors

May 18, 2018

In today's newscast we discuss the results of McKinsey & Co.’s farmer behaviors survey, Western Equipment’s new facility, SEMA Equipment’s consolidation, United Ag & Turf’s merger, bankers’ increased optimism of ag prospects, the new partnership between Farmers Edge and Raven Industries, Rocky Mountain Dealerships’ and Cervus Equipment’s first quarter earnings, and John Deere’s second quarter earnings.

From the Desk of Dave Kanicki

New Ag Tech: Just a Start

December 23, 2017 | Posted in Autonomous Ag Machinery

When it comes to the new technology that’s reshaping the farm equipment business, dealers can’t afford to ignore the changes. We can disagree, we can dislike and, maybe we can delay the impact of these changes. But we can’t deny that big changes are underway.

Indian Firm Offers ‘Uber Service’ for Country’s Farmers

October 1, 2017 | Posted in Mergers & Acquisitions

Inspired by Uber, the startup firm, EM3 AgriServices, which provides services under Samadhan FaaS (Farming as a Service) centers, is working to provide farm machinery to rural farmers who can’t afford to purchase it.

Technology Corner

A Growing Precision Customer Gap?

February 24, 2017

At last week’s National Farm Machinery Show in Louisville, I had the opportunity to talk with suppliers about how and why precision farming dealer networks are evolving in the industry.

Cover Crops, Seed Technology are Solid Investments for Farmers

March 1, 2011 | Posted in Commodities

Grain farmers say that purchasing the best seed available and utilizing the inherent advantages of cover crops are the some of the best investments they can make to improve crop yields and profitability.

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Claas Doubles Business in 5 Years, as Predicted

AGCO Pushes Dealer Purity, Cuts Production Amid Low Demand

Aftermarket Marks Bright Spot for Dealers in 2025 Forecast

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[Technology Corner] What are the Top 5 Applications in Autonomy Right Now?

There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.

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