Prospects for dealers and machinery manufacturers at the beginning of last year looked less than promising as far as tractor sales were concerned as the slide in demand experienced through 2019 continued into the first four months of 2020.
The Republic of Ireland’s tractor market mirrored the pattern seen in most countries around Europe in 2020 as the intervention of Covid-19 bore down on deliveries of new machines.
According to data from Germany’s Federal Motor Transport Authority, total year-to-date (January to June) tractor registrations were up 2.8%, to 18,555 units from 18,050 units a year ago.
Tractor sales activity across Europe has been dampened by COVID-19 restrictions and in some countries by weather and politics-related factors that have impaired farmers’ willingness to invest in new power units.
Since finishing up a good sales year for farm tractors in 2019, New Zealand tractor sales have plunged causing the industry to ask its government for help.
Tractor dealers across Australia are experiencing a boom in sales after disappointing activity during the first two months of 2020 pointed to a continuation of last year’s downward slide.
According to a report from The Express Tribune, the ongoing slump of the Pakistani ag equipment industry has only been worsened by the COVID-19 pandemic.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.