Home / Keywords / ag equipment brand loyalty

Items Tagged with 'ag equipment brand loyalty'

ARTICLES

Farmer Loyalty to Ag Equipment Brands Takes a Step Backward

May 15, 2020 | Posted in Analysis & Commentary
After steady growth in the level of loyalty farmers held for their preferred brand of farm machinery over the past 10 years, a new study conducted by Ag Equipment Intelligence earlier this year showed a marked turndown in how growers feel about their equipment. None of the major equipment brands were spared in the farmers’ diminished enthusiasm.
Read More

Leasing, Automation & Brand Loyalty

By Dave Kanicki posted on February 4, 2020 | Posted in Analysis & Commentary
“With all of the automation coming … and the cost of repairs and parts … along with cost of new machinery, it’s getting ridiculous,” said Robert Blair during the Ag Equipment Intelligence Executive Briefing virtual event held last month. The Idaho grower added, “The cost of parts is really starting to drive some of my decisions, as well.”
Read More
Image of a desktop, a phone, and newspaper

Get all things Ag Equipment Intelligence all the time!

Start Your Membership

Current Issue

AEI_November_1124_Cover.jpg

Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Videos

View More

I am interior.sidebar.ad.5 EC area