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This new report from Ag Equipment Intelligence presents data the editors have compiled from surveys of farmers in 2017, 2020 and 2024 to gauge the level of loyalty they hold toward the brand of equipment they use in their everyday farming operations. It also captures major shifts in how farmers view their ag machinery that could impact their purchasing decisions.
This extensive primary research from these three studies has culminated in an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business — 2024.
Brand Loyalty in the Farm Equipment Business offers an essential business strategy tool to help you better understand and position your dealership’s unique selling proposition, products and overall value against your competition amid an ever-shifting ag equipment landscape. It offers a tool to help you be better informed and prepared to align your dealership and the brands you represent with the right customers, at the right time and with the right message.
Pick up your copy today and discover answers to these critical brand loyalty questions and more…
- What factors cause farmers to switch their equipment brand?
- How does farmers' revenue levels affect their purchasing practices?
- Where do farmers and dealers differ on brand loyalty?
- How do individual manufacturers score with farmers who prefer particular brands?
For a deep, data-driven dive into brand loyalty in ag equipment business today, pre-order your copy today and save. Both farm equipment dealers and manufacturers need to study, share and discuss it with everybody in a position to impact customer loyalty — and has a stake in the acquisition and retention of your customers.