In this episode, Iron Solutions, host Casey Seymour of Moving Iron LLC talks with consultant and trainer with the Western Equipment Dealers Assn.’s Dealer Institute, Trent Hummel.

Trent made his claim to fame early on, turning used equipment double digits at a Case IH and New Holland dealerships before selling to Rocky Mountain.

Casey and Trent begin their conversation talking about how the vast amount of information and data available to customers can paralyze them when it comes to making decisions on machinery purchases and the sticker shock of reconditioning costs. 

In this episode of the Farm Equipment podcast, brought to you by Iron Solutions, Casey and Trent will also share their outlook for what the used equipment market will do in 2018. Trent also shares some thoughts on how manufacturers are going to need to change up their product portfolio to account for the changes in unit sales going forward.