A year ago in the 2024 Dealer Business Outlook & Trends Report, dealers indicated 2024 would be the toughest year for business since the COVID-19 pandemic. At the time of last year’s survey, 48.6% of dealers forecast their new equipment revenues would be down in 2024 compared to 2023. With the year coming to a close, that percentage has grown. In the latest report, 63.9% of dealers report their new equipment revenues will be down…
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