Single store dealers on average spend about 20% of marketing budgets on print advertising and 19% on radio/TV ads. Those numbers decrease as dealerships increase in store size, with 10 plus store dealerships allocating 14% to both types of marketing activities.
Meanwhile, larger dealers are much more likely to invest in newer marketing opportunities. Case in point: about 92% of dealerships that made at least $50 million in revenues last year said they plan to…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
