Brand purity in dealerships has been top of mind lately following Case IH’s announcement at is dealer meeting in February that it wanted dealers to eliminate as many as 7 shortline brands from their lots. John Deere in Canada joined in the brand purity push with a memo distributed on April 1 to its Canadian dealers laying down strict guidelines on brand purity.
In the memo, Deere states, “It is John Deere Canada ULC’s position…
This is subscription content for VIP Members. A VIP membership gives you all things Ag Equipment Intelligence all the time! Compare the three levels of access:
Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
Download these helpful knowledge building tools
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.
