Dealers See Improved Revenues for Rural Lifestyle Market in 2011

As the U.S. economy stabilizes, equipment dealers believe that sales to the consumer or “rural lifestyle” segment of their business will continue to improve throughout the year.

More than half — 55% — of equipment dealers surveyed expect revenues from the sale of “rural lifestyle” equipment to increase by at least 2% going into 2011. This compares with 49.4% of dealers who saw sales improving at least 2% a year ago, and only 19% who…

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