When Naming Equipment, Better Check Twice

Is it any wonder that ag machinery manufacturers increasingly use numbers to identify their products rather than names where there are pitfalls waiting to catch the unwary?

Naming global or even regionally distributed products is especially fraught with danger if the word needs to be pronounceable in different languages and not mean something inappropriate, foolish or downright rude in another tongue.

It must also not be the same or sound too similar to an existing…

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