As part of its wide-ranging strategy to gain tractor market share in Europe, CNH Industrial aims to transform its obscure Steyr brand into a premium, high tech, high margin line that will appeal to dealers committed to retaining their independent implement franchises.
First indications of the plan were evident at the Agritechnica show last Fall when Steyr was the star of the multi-brand CNH stand with the futuristic Steyr Konzept tractor. The display highlighted technologies…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
