As the result of the suspension or cancellation of several agricultural fairs in Brazil due to the COVID-19 outbreak, New Holland is working with dealerships, like Lider Tratores of Rio Grande do Sul, to promote digital events to showcase their products. Lider Tratores is replacing a traditional ag show called Universo Lider with Universo Lider Online.
During two days in May, Lider sales agents were available to farmers through video conferences focusing on New Holland…
This is subscription content for VIP Members. A VIP membership gives you all things Ag Equipment Intelligence all the time! Compare the three levels of access:
Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
Download these helpful knowledge building tools
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.
