As the result of the suspension or cancellation of several agricultural fairs in Brazil due to the COVID-19 outbreak, New Holland is working with dealerships, like Lider Tratores of Rio Grande do Sul, to promote digital events to showcase their products. Lider Tratores is replacing a traditional ag show called Universo Lider with Universo Lider Online.
During two days in May, Lider sales agents were available to farmers through video conferences focusing on New Holland…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.
