Finland-based Nokian Heavy Tires and Japan-based Yokohama Rubber are making it clear that they plan to up their share of the off-road tire market, including products made for agricultural use.
The 2016 acquisition of Alliance Tire Group (ATG) by Yokohama Rubber is proving a sound strategic and financial investment judging by latest reports from the Japanese group.
Road tire producer Yokohama Rubber is to enter the farm and forestry sectors by acquiring Alliance Tire Group — ATG — a manufacturer of tractor, trailer and groundscare equipment tires, along with the Alliance, Galaxy and Primex brands.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.