In this podcast we examine the results of the 12th Annual No-Till Operational Benchmark Study and what the survey found in terms of no-tillers' plans for equipment purchases in 2020. In the Technology Corner Jack Zemlicka discusses the right to repair from a precision technology standpoint.
Diagnosing technology problems on ag equipment can be as much an art as it is a science. Compatibility and simplicity of systems can pose challenges, even for the most tech-savvy farmers. But for those willing and capable of troubleshooting precision problems, complemented by reliable dealer support, the ability to fix a technical issue can be a time and money-saving opportunity.
The latest episode of On the Record is now available! In this week’s program, we examine the results of the 12th Annual No-Till Operational Benchmark Study and what the survey found in terms of no-tillers' plans for equipment purchases in 2020. In the Technology Corner Jack Zemlicka discusses the right to repair from a precision technology standpoint. Also in this episode: global tractor sales are on the rise, an improvement in both dealer and farmer sentiment, Alamo reports ag division sales lag despite a record year in total revenue, and North American sales help Krone’s 5th consecutive year of record revenue.
Assessing the performance and production of a precision farming team can take into account several factors. Customer service and communication skills are less quantifiable than sales volume and service hours billed.
One of the critical drivers of widespread adoption of autonomous ag technology will be cost vs. value. Like any new technology, there will be a learning curve and fusion onto the farm will be gradual. Dr. Scott Shearer, ag engineering professor at Ohio State University, doesn’t foresee automation being a wholesale replacement to human oversight on the farm.
Immediately following the release of its 5-year plan to significantly increase its investment in autonomous ag technologies, Raven Industries acted on that strategic plan with the acquisition of 2 independent autonomous companies.
While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service. This mindset is reflected in a continuing trend toward a more balanced breakdown of precision revenue sources in the seventh annual Precision Farming Dealer Benchmark study.
In this week’s podcast, we take a look at Ag Equipment Intelligence’s 2020 Dealer Business Outlook & Trends report, specifically examining what dealers said were their “Best Bets” for upcoming year, along with concerns over the rising price of new equipment.
Finding and retaining precision farming talent has long been a challenge for equipment dealers, as many look to expand or evolve the scope of their business. While recent years have seen a slowdown in hiring plans, dealers plan to be more aggressive in adding precision specialists during the coming year.
Data sharing continues to be a source of both opportunity and irritation within the ag industry. While some farmers have pursued the potential advantages of sharing field data, others are reluctant to grant access, control or ownership of that information to third parties.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.