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Forecasting Future Precision Growth

December 21, 2018 | Posted in Electric Machinery

Equipment automation, drone-based nutrient application and hybrid or electric machinery are among the innovations which are trending toward broader application, perhaps as soon as 2025, according to results of a recent study conducted by consulting company Roland Berger.

Technology Lessons from the Automotive Industry

December 11, 2018 | Posted in Electric Machinery

The manufacturing models of the farm equipment and automotive industries are intertwined, with innovations developed for consumer vehicles often finding their way into the production of ag machinery.

Dealer Expands Agronomic Services

November 30, 2018

Learning from early experience selling and supporting the recurring revenue program, Devin Dubois, vice president of Integrated Solutions with Western Sales, recently helped expand the dealership’s precision platform to include independent precision software support for 6 other dealer groups in the region.

Cyber-Based Security Threats Keeping Pace with Precision Growth

October 26, 2018

As ag technology evolves to include more machine learning and automated functions, the threat of data theft and other cyber crimes is increasing.

Smart Ag Previews Autonomy with Aftermarket ‘AutoCart’ Kit

September 7, 2018

Last week at the Farm Progress Show, Ames, Iowa-based technology developer Smart Ag showcased its AutoCart autonomous technology during a field day demonstration. Constructed as an aftermarket kit, the AutoCart can be installed into the cab of a tractor and synced with a combine during harvest season to give a grower control of two machines from one location.

Five-Year Precision Priorities

August 24, 2018

The last half-decade has seen both subtle and dramatic shifts in dealer priorities, with evolving sales goals and service objectives. But results of the recently released sixth annual Precision Farming Dealer benchmark study reinforce several trends for how dealers plan to achieve continued business growth.

Leadership for SeedMaster Mfg. and Dot Technology Corp. Reflect Commitment to Autonomous Expansion

By James DeGraff posted on August 10, 2018

Over the past few months, Seedmaster Mfg. and sister company Dot Technology Corp. finalized the hiring process for new corporate leadership. Leah Olsen, who also serves as president of the Agricultural Manufacturers of Canada, will serve as CEO, while Jeffery Bourasa will bring 15 years of Saskatchewan-based finance and leadership experience into the CFO role.

Technology Corner

Farmobile Acquires Prime Meridian to Develop DataServices Offering

July 20, 2018

Last week, data servicer Farmobile acquired the assets of Prime Meridian, a precision agriculture data management company out of Nevada, Mo. The move aims to utilize Prime Meridian’s advisors in data analysis and agronomy for Farmobile’s new data stewardship offering, DataServices.

Technology Corner

Precision Revenue Trending Upward

July 13, 2018

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.

Technology Corner

Service Tech Recruitment an Ongoing Precision Predicament

June 22, 2018 | Posted in Technology

Last month, I stopped by Nebraska Equipment, a Case IH dealer based in Seward, Neb., to discuss hiring in the precision industry with sales manager Kenny Pekarek. The timing of the visit was fitting, as the dealership was just one week into hiring its first precision intern, not coincidentally during the heart of planting season.

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AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.

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