Equipment & Equipment Sales

Why Dealers Need to Adapt Sales Approach to the New Generation of Farmers

We’ve all read enough about how dealing with the Millennial generation is vastly different than that of the Baby Boomers and subsequent generations of consumers. So far, most of the talk has centered on managing Millennial employees, but farm equipment dealers need to ready themselves for this new breed of customer, as well, because, as we all know, farmers aren’t getting any younger.
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Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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