Equipment & Equipment Sales

Good December Sales Marks End to Strong Year

Solid sales in December were a fitting end to an exceptional year for farm equipment manufacturers and dealers. “Large farm equipment retail sales comparisons moderated somewhat in December, though sales still jumped 24% year-over-year,” says RW Baird analyst Robert McCarthy in his report on the latest numbers coming from the Assn. of Equipment Manufacturers.
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Want Loyalty? Stop Focusing on Features & Benefits

If you can't change what you sell, you absolutely need to change how you sell it.
In marketing, one definition of "brand loyalty" is a consumers commitment to repurchase or otherwise continue using a brand thats demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.
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Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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