The world’s largest farm equipment maker continues to maintain its leading market share in tractors in two of Europe’s largest markets, but competition is beginning to squeeze John Deere in the U.K., according to various published reports.
AGCO is planning to build its rigid-frame wheeled tractors in North America for the first time since it decided some years ago to assemble certain Massey Ferguson and Challenger row-crop models at its Jackson, Minn., facility.
Solid sales in December were a fitting end to an exceptional year for farm equipment manufacturers and dealers. “Large farm equipment retail sales comparisons moderated somewhat in December, though sales still jumped 24% year-over-year,” says RW Baird analyst Robert McCarthy in his report on the latest numbers coming from the Assn. of Equipment Manufacturers.
Managers at one of Canada’s biggest farm equipment manufacturers, Buhler Industries, are confident they have measures in place to secure a bigger share of both domestic and export markets through 2011.
A “global platform” concept that will reduce costs and improve margins through economies of scale is being pursued separately by AGCO and CNH Global to revitalize their mid-range tractors.
After finishing up an exceptional year for farm equipment sales in 2010, dealers, manufacturers, farmers and industry analysts that Ag Equipment Intelligence spoke with at the Ag Connect Expo January 7-11 in Atlanta expect the momentum to continue well into 2011.
In marketing, one definition of "brand loyalty" is a consumers commitment to repurchase or otherwise continue using a brand thats demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.
North American retail sales of farm machinery in November continued a string of notable sales months, according to the figures released by the Assn. of Equipment Manufacturers.
Norway-based Kverneland has invested the equivalent of $5.5 million in its new baler manufacturing partner Gallignani by acquiring a nearly 40% shareholding in the Italian business — a slightly bigger stake than originally envisioned.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.