Articles by Mike Lessiter

Dealer Structures: Europe, North America a World Apart

European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.

By Mike Lessiter posted on December 17, 2019 | Posted in Ag Equipment Business

On Day 2 of Agritechnica, Erik Hogervorst, owner of Wout Hogervorst V.O.F., a dealership in the Netherlands, and president of CLIMMAR (European dealer association) and Eric Raby, president/GM-Sales of Claas North America gathered in Hall 9. Much of the conversation was a comparing and contrasting of the European vs. North American dealer networks.

From the Desk of Mike Lessiter

Getting to the 'Red Zone'

By Mike Lessiter posted on February 1, 2013

But having just returned from last week’s first-ever Dealership Minds Summit in Kansas City, the imagery of the red zone — that spot on the field where opportunities are the greatest — seems appropriate.

Young's Equipment

By Mike Lessiter posted on July 20, 2009

Farm equipment dealer Young's Equipment is doing a lot of things right.

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[Technology Corner] What are the Top 5 Applications in Autonomy Right Now?

There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.

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