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CNH Industrial Takes Minority Stake in EarthOptics

Soil sensing tech helps farmers get more from their land and give back to it.

January 18, 2023 | Posted in Mergers & Acquisitions

EarthOptics’ proprietary sensor technology precisely measures the health and structure of soil through a combination of ground-based sensors, satellites, physical soil samples, machine learning models and agronomic expertise.

CNH Industrial to Acquire Raven Industries

June 21, 2021 | Posted in Mergers & Acquisitions, Technology

The acquisition builds upon a long partnership between the two companies and will further enhance CNH Industrial’s position in the global agriculture equipment market by adding strong innovation capabilities in autonomous and precision agriculture technology.

Economic Lessons From Precision Farming in North Dakota

August 20, 2020 | Posted in Technology

Increased production and reduced production risk are some of the many benefits derived from technological advancements. In the 21st century, precision agriculture has become a new frontier for technology adoption.

Trimble Reports 1Q20 Revenue Down 1%

May 8, 2020 | Posted in Earnings Reports

First quarter 2020 GAAP revenue of $792.3 million was down 1% as compared to the first quarter of 2019.

Deere Guides GPS Use Among Strip-Tillers

June 28, 2019

Strip-till farmers have typically been among the most progressive adopters of precision technology, embracing tools including variable-rate seeding, implement guidance and unmanned aerial vehicles. But RTK-level correction is often referred to as the most essential technology in a successful strip-till system, given the importance of accurately planting into a narrow strip of soil.

On the Record

Improving Crop Yields Offers $240B Precision Farming Opportunity

July 20, 2018

In today's newscast we dive into a new report from Goldman Sach's on the $240 billion market that exists for precision farming technology to address the 70% increase in food production by 2050, Farmobile's acquisition of Prime Meridian, an increase in landscapers equipment spending, Deere's June retail sales, Art's Ways second quarter earnings and Clean Seed Capital's acquisition of Harvest International.

Technology Corner

High Speed ISOBUS to Expedite ‘Plug & Play’ Compatibility

June 8, 2018

Last month, I traveled to Lincoln, Neb., to cover the Agricultural Electronics Foundation Plugfest event. For hours on end, developers from around the world tested their platforms for compatibility in a round-robin format, hoping to fix any underlying issues en route to eventually achieving ISOBUS certification.

Ag & Construction Lagging When It Comes to Digitization

May 27, 2018 | Posted in Electric Machinery, Technology

A report from global management consulting firm McKinsey & Co. maintains that, despite the “massive advances in computing power, data analysis and connectedness,” the agricultural and construction industries are lagging behind other sectors when it comes to “productivity gains associated with digitization.”

Technology Corner

John Deere RelativeFlow Blockage System Reflects Growing Standard for In-Cab Alerts

April 6, 2018

Last week in Valley City, N.D., John Deere showcased their largest version of the 1895 No-Till Drill to date with a 60-foot model. Offered in addition to the release of the drill is the RelativeFlow Blockage Monitoring system, designed to monitor each primary tower and secondary hose on the drill for seeding blockages, and alert users of any particular issues from the cab before they occur.

On the Record

Steel Tariff Could be 'Devastating' to U.S. Ag

March 16, 2018

In today’s newscast, we look at the impact the 25% tariff on steel may have on the U.S. ag economy, the adoption of precision technologies oversees, year end results for Rocky Mountain Dealerships and Cervus Equipment and Dana Inc.’s purchase of GKN.

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[Technology Corner] What are the Top 5 Applications in Autonomy Right Now?

There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.

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