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From the Desk of Mike Lessiter

Getting to the 'Red Zone'

By Mike Lessiter posted on February 1, 2013
But having just returned from last week’s first-ever Dealership Minds Summit in Kansas City, the imagery of the red zone — that spot on the field where opportunities are the greatest — seems appropriate.
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Dealership Minds

Branding Together Two Different Dealership Cultures

February 8, 2012
Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), discusses the intricacies of combining two different dealership cultures into one organization.
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Dealership Minds: Tackling the 'Dealership Minds' Project

October 13, 2011
Michelle Becker is taking on new responsibilities as Precision Equipment continues on its growth path. The executive administrator is now project coordinator for the group and will oversee a variety of projects to assure they're accomplished on time, within budget and producing the expected results.
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