In this podcast, we take a look at the New York State Senate's Digital First repair act, which was recently passed — marking the first chamber in the U.S. to pass a right to repair bill. In the Technology Corner, Ben Thorpe shares dealers' outlook for growing revenue from precision farming. Also in this episode, dealers report new price realization reached a 9-year high in the latest Dealer Sentiments and Business Conditions Update and the Equipment Dealers Assn. announces Claas and Branson Tractors earned top honors in the annual Dealer-Manufacturer Relations survey.
The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
The latest episode of On the Record is now available! In this week's program we take a look at the New York State Senate's Digital First repair act, which was recently passed — marking the first chamber in the U.S. to pass a right to repair bill. In the Technology Corner, Ben Thorpe shares dealers' outlook for growing revenue from precision farming. Also in this episode, dealers report new price realization reached a 9-year high in the latest Dealer Sentiments and Business Conditions Update and the Equipment Dealers Assn. announces Claas and Branson Tractors earned top honors in the annual Dealer-Manufacturer Relations survey.
If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.
In today's newscast we talk with Rocky Mountain Equipment president Garret Ganden about the dealership's ambitious growth plan. We also take a look at precision farming dealers' outlook for the year and the results from the June Ag Economy Barometer. We also caught up with Curt Blades, senior vice president of of agriculture for the Assn. of Equipment Manufacturers about the first 6 months of 2018 and his outlook for the second half of the year, as well as 3 trends to watch that will have a significant impact on agriculture in the near future.
During the last few years, dealers have been extremely conservative with their revenue growth projections for the precision farming segment of their businesses.
In the midst of a downturn in the agricultural equipment market, precision farming dealers are faced with a changing landscape for technology sales, as customers become more discerning with their immediate on-farm expenditures.
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There was plenty of technology on display at the World Dairy Expo in Madison, Wis., a few weeks ago. Farm Equipment editor Mike Lessiter caught up with Monarch Tractor’s John Issacson and got his take on the top 5 applications in autonomy right now.