And so the fun begins! Kubota has publicly begun its attempt to wrest a share of the mid- to upper horsepower tractor market from established players in Europe, while also declaring its intention that “Kubota” will become the future brand for its field equipment lines.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.