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Farmer Loyalty to Ag Equipment Brands Takes a Step Backward

May 15, 2020 | Posted in Analysis & Commentary
After steady growth in the level of loyalty farmers held for their preferred brand of farm machinery over the past 10 years, a new study conducted by Ag Equipment Intelligence earlier this year showed a marked turndown in how growers feel about their equipment. None of the major equipment brands were spared in the farmers’ diminished enthusiasm.
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On the Record

[Podcast] Are Farmers Becoming Less Brand Loyal?

May 1, 2020
In this week's podcast we look at the preliminary results of Farm Equipment and Ag Equipment Intelligence's latest Brand Loyalty Study. Also in this episode, dealers adjust their sales forecast for 2020 and Dealer Optimism takes a huge hit in March. Rocky Mountain Dealerships reported a decline in first quarter earnings and the Kansas City Federal Reserve Bank says farm lending slowed in the first quarter. In the Technology Corner, Jack Zemlicka discusses some non ag opportunities for precision services.
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On the Record

Are Farmers Becoming Less Brand Loyal?

By Kim Schmidt posted on May 1, 2020
The latest episode of On the Record is now available! In this week's episode we look at the preliminary results of Farm Equipment and Ag Equipment Intelligence's latest Brand Loyalty Study. Also in this episode, dealers adjust their sales forecast for 2020 and Dealer Optimism takes a huge hit in March. Rocky Mountain Dealerships reported a decline in first quarter earnings and the Kansas City Federal Reserve Bank says farm lending slowed in the first quarter. In the Technology Corner, Jack Zemlicka discusses some non ag opportunities for precision services.
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