In the midst of a downturn in the agricultural equipment market, precision farming dealers are faced with a changing landscape for technology sales, as customers become more discerning with their immediate on-farm expenditures.
By no means is precision farming a shrinking industry, but dealerships are adapting and evolving business strategies to emphasize recurring services and complementary products rather than one-time equipment sales.
The 3rd Annual Precision Farming Dealer benchmark study reflects this ongoing transition. The…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.
