While brand purity in dealerships had been relatively quiet lately as ag machinery markets created enough business for everyone (“even John Deere appeared to be relaxing on it,” said one exhibitor at the National Farm Machinery Show last week in Louisville), Case IH’s dealer meeting in Florida in February appears to have brought it to the forefront again.
Dealers at the meeting told Ag Equipment Intelligence that, while Jim Walker, vice president of North American…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
