While brand purity in dealerships had been relatively quiet lately as ag machinery markets created enough business for everyone (“even John Deere appeared to be relaxing on it,” said one exhibitor at the National Farm Machinery Show last week in Louisville), Case IH’s dealer meeting in Florida in February appears to have brought it to the forefront again.
Dealers at the meeting told Ag Equipment Intelligence that, while Jim Walker, vice president of North American…
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025.
