Chinese-Owned Pirelli Jumps Into Already Crowded Ag Tire Market

The Pirelli brand has formally returned to the agricultural tire market in Europe with the launch in Italy of the PHP — Pirelli High Performance — range of traction tires. They are manufactured in Brazil by what is effectively a new business combining the Pirelli Group’s former industrial tire operations — truck, bus, off-highway and ag — with those of China’s Aeolus Tire (see Ag Equipment Intelligence July 2016).

Prometeon Tire Group, the…

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