Marc Johnson, principal with Pinion, has lowered his revenue growth outlook for dealers in 2024 by 5%.
Johnson presented an updated economic outlook during the 2024 Ag Equipment Intelligence Executive Briefing Mid-Year Review on June 6. He said the growth that he had forecast for dealers earlier this year largely came from leftover pricing changes vs. unit changes. He noted dealers are getting better at managing for margin than they were prior to 2020.
“We…
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