Farmers and growers are rarely happy when manufacturers announce changes to dealer franchises, especially when they have the potential to disrupt working relationships.
While John Deere’s policy of sacking what they see as under-performing or less ambitious dealers in favor of enlarging the territories of those regarded as more capable and committed ones, AGCO’s Route 66 policy is a little more benign as managers seek to separate Massey Ferguson, Fendt and Valtra distribution channels.
Looking at the small farm niche, Massey Ferguson has updated its portfolio of agricultural solutions in Brazil and introduced the MF 4400 series in December.
Throughout 2020, AGCO has been focused on expanding the Fendt line and dealer network in North America, and that has some Massey Ferguson dealers concerned about the future of the Massey brand. AGCO, on the other hand, asserts the Massey Ferguson brand isn't going anywhere.
Massey Ferguson’s Momentum planter was awarded the 2020-21 Machine of the Year in the seeder category, the company announced. The event is organized by a media group in Brazil and took place on Sept. 22 and occurs every 2 years.
Massey Ferguson announced t it will offer an automatic pilot technology for the MF 7700 and MF 6700R tractor lines before the end of the year in Brazil.
Despite an anticipated drop in new tractor sales last year, BayWa’s agricultural equipment business unit exceeded managers’ expectations by posting an increase in revenues. Much of the growth resulted from Claas’ announcement of a territory expansion into southern Alberta for the unit’s Canadian dealership.
National health protection rules and disrupted supplies of components are impacting agricultural machinery production in Europe as some factories are forced into temporary shutdowns. But parts support to dealers and end users, as well as dealer technical support, is holding up despite restricted working practices caused by the COVID-19 pandemic.
Farmers in France bought more new tractors in 2019 than in any year since 2013, lifting Europe’s second largest tractor market to between 40,000-42,000 units of all types, including specialist vineyard tractors and groundscare models.
While big tractor-mounted loaders continue to hold sway in North America for feeding livestock, stacking bales, loading manure and other handling duties, French farmers underscored their appreciation of telescopic handlers last year by purchasing more of them than ever.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.