For the first time in 5 decades Massey Ferguson has lost the leadership in Brazilian tractor production and unit sales. According to numbers released by the Brazilian National Assn. of Automotive Vehicle Manufacturers (Anfavea) earlier this year, Massey produced over 23,000 tractors in 2010. That number dropped to 9,000 units in 2017.
The Quebec government's economic development lender has put up $900,000 in loans and guarantees for a Massey Ferguson dealership to consolidate its ownership.
John Varty's home on the range is an 80-square-foot replica farmhouse carted around Canada by a tractor. The university professor is traveling across the country, the slow way, interviewing farmers.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.