According to the recent quarterly agricultural credit conditions survey, a net 7.2% of respondents reported demand for non-real estate farm loans decreased in the third quarter relative to the same time period last year. Specifically, 18.9% of respondents reported a decrease in loan demand and 11.7% said demand had increased during the quarter. Farm machinery loans were among the types of loans that saw the biggest decreases in volume for the third quarter, with a net 16.5% of bankers reporting decreases.

Single store dealers on average spend about 20% of marketing budgets on print advertising and 19% on radio/TV ads. Those numbers decrease as dealerships increase in store size, with 10 plus store dealerships allocating 14% to both types of marketing activities.