News

Oregon Kubota Dealership Sold

After a 63-year stretch as Cascade Farm Machinery, the Silverton, Ore., company will change hands at the beginning of the new year. Linn Benton Tractor Co. has purchased the Silverton business, which the Seifer family has owned since 1949.
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New Holland Supports Veterans with Discount, Contributions to the Fisher House Foundation

In grateful recognition of the service and sacrifice of our Armed Forces and their families, New Holland Agriculture announced today that effective on Veteran's Day, November 11, 2011 and continuing through January 21, 2012, it will offer U.S veterans and military personnel a $300 discount on the purchase of New Holland Boomer compact tractor models 30, 35, 40 or 50 purchased in North America.
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Dealership Minds: Customer Trust: What It's All About

Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
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Dealership Minds: The Measure of a Successful Store

When Kevin Bland was 14 years old, he was hired to mow the lawn of the local farm equipment dealership in Durant, Iowa. Nearly 30 years later, he's the location manager for the same dealership, now called Precision Equipment.
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Dealership Minds: Tackling the 'Dealership Minds' Project

Michelle Becker is taking on new responsibilities as Precision Equipment continues on its growth path. The executive administrator is now project coordinator for the group and will oversee a variety of projects to assure they're accomplished on time, within budget and producing the expected results.
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